The brand (and camera) that brings people together.
The brief: design a camera for the Virgin Atlantic brand.
The Virgin Atlantic brand has a younger more sociable perception than it’s rivals. What if a branded camera could mimic this sociability and help bring people together? The Reflect design has a large reflective surface on the face of the camera. This, along with the slim easy-to-hold profile, makes it the ideal camera for ‘selfie’ lovers.